What Wins Elections?
According to a new study in Science magazine, facial features are an important indicator of who wins an election.
"Facial Maturity" (ie. strong chin, ridged browline, etc.) implies competence, and the candidates with more "mature" facial features have a better chance at winning the election.
Interesting thesis. Appearance does mean everything in politics and it figures that the candidate with the best physical features would have a slight advantage. It would be interesting to find out how much effect these physical features have on a candidate's electoral chances and how much has to be done to overcome a "feature deficit".
"The study was designed by a Princeton psychology professor named Alexander Todorov, who analyzed several hundred recent congressional races. He found that simply by flashing a pair of head shots before subjects’ eyes, and asking them to identify the face that displayed the most competence, he could predict winners with about seventy-per-cent accuracy."
"Facial Maturity" (ie. strong chin, ridged browline, etc.) implies competence, and the candidates with more "mature" facial features have a better chance at winning the election.
Interesting thesis. Appearance does mean everything in politics and it figures that the candidate with the best physical features would have a slight advantage. It would be interesting to find out how much effect these physical features have on a candidate's electoral chances and how much has to be done to overcome a "feature deficit".
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