Money, Money, Money

Advertisers losing it due to TiVo. What’s the response? Trump's apprentices flipping burgers at BK, damn Coke cups featured at American Idol, in short, a huge increase in product placement.

"CBS Chairman Les Moonves has predicted that up to 75% of all scripted prime-time network shows will soon feature products paid for by advertisers and integrated into plot lines"

TV and film will soon become large and expensive commercials. Wonderful.