Critics Don't Like Your Movie... Just Invent Some New Ones
Even if Ebert and Roeper give your film two thumbs down, the Rollingstone says it sucks, and NY Times turns up its nose, you can still get positive reviews for your summer stinker. The answer: Just make them up!
That's what Sony has done. In trailers for Big Daddy, film critic David Manning of the Ridgefield Press announced: "The producing team of Big Daddy has delivered another winner!" Only problem being that Ridgefield Press did not have a David Manning working as a film critic. Sony just invented him to give its films positive reviews.
Some inquisitive soul must have realized that real film critics would never have been giving good reviews to such crappy movies as Knight's Tale, Hollow Man, or Verticle Limit. Sony settled up with a $1.5 million after a class-action lawsuit. The money goes towards a pool where people who saw a select number of movies in the theatre may claim a rebate of $5.
That's what Sony has done. In trailers for Big Daddy, film critic David Manning of the Ridgefield Press announced: "The producing team of Big Daddy has delivered another winner!" Only problem being that Ridgefield Press did not have a David Manning working as a film critic. Sony just invented him to give its films positive reviews.
Some inquisitive soul must have realized that real film critics would never have been giving good reviews to such crappy movies as Knight's Tale, Hollow Man, or Verticle Limit. Sony settled up with a $1.5 million after a class-action lawsuit. The money goes towards a pool where people who saw a select number of movies in the theatre may claim a rebate of $5.
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